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One of the best ways to improve your real estate marketing strategy is to incorporate more video content. People love watching videos online for both entertainment and research purposes. Excellent video content will attract more visitors to your website. If you need some inspiration, here are a few examples of video content that you can use to grow your real estate business. 


People love watching interview videos. There is a wide range of persons that you can interview in front of a camera for your real estate content. Reach out to previous clients and see if they would be willing to do a video testimonial of you and your business. You may also want to think about interviewing residents, business owners, builders, mortgage lenders, etc., on real estate-related topics. The goal is to create content that your intended audiences would interest people online.

Property listings

One of the best ways to showcase a property listing online is through video clips. Keep in mind that video is one of the most effective means of capturing the attention of leads. While photos continue to have an important place within the industry, videos are far more engaging forms of content. There are many apps available today that you can use to film and edit videos from your mobile device. Many agents today are also taking advantage of live streaming to showcase a home.

Updates on the market

It is important that homebuyers and sellers remain informed about the real estate market. Consider creating video content about any developments in the markets that you serve. This can be a great way to catch the attention of potential clients. 

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One of the best ways a real estate agent can establish credibility with potential clients is by uploading valuable content online. In a competitive industry, agents need to use a variety of marketing channels to promote their services. An optimized website and social media accounts are excellent platforms for sharing useful content with your intended audiences. Consider incorporating the following types of real estate marketing content into your digital marketing strategy.

Hyper-local tips

In addition to selling homes, real estate agents need to sell areas. Use your blog page to post tips about areas in which you have home listings. For example, you can write about the schools in an area, parks, dining hotspots, and the different forms of transportation available. Localized content is great for search engine optimization because people search the internet by specific location.

Homebuying guides

Buying a home is a lengthy process with several steps along the way. It is also important to note that regulations vary between states. If you want to drive organic traffic to your website, homebuying guides are excellent forms of content. In each guide that you create, include information that is specific to each area.


Why should people choose to hire you over all the other agents in your area? You must put your industry knowledge on display over the internet. Use your website and social accounts to post about your knowledge and experience working in real estate. By doing so, you are strengthening your own personal brand and helping to develop the trust of potential buyers. 

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There are several advantages of search engine optimization (SEO). If you are trying to increase the visibility of your website on search engines, you can use SEO to get you there. SEO places you higher on the results page, which leads to more potential clients finding you online. If you are on the fence about investing in SEO for your real estate business, here are a few significant benefits of it and why it needs to be a part of your marketing strategy.

Cost-effective form of advertising

One of the most appealing benefits of real estate search engine optimization is that it is cost-effective. Unlike many other marketing expenses, SEO is an inexpensive and proven-effective form of advertising. If you hire a company to optimize your site for search engine optimization, it is likely just a one time cost. Also, there are plenty of SEO best practices that you can use on your own that won’t cost you any money at all. An example of such would be the inclusion of local keywords in your blog posts.

Increases exposure 

Real estate businesses use a variety of marketing tactics to extend their reach to potential buyers and sellers. SEO will increase your exposure, which should result in more sales for your business. 

Pays dividends in the long-term

It is important to understand that it can take a while to reap the benefits of search engine optimization on your website. However, given enough time and the correct usage of SEO, you should expect to see an uptick in traffic to your site. Your objective should be to get as many clicks on your website as possible, and search engine optimization is one of the best ways to improve your online visibility.

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Real estate professionals use a variety of marketing tools and tactics to sell their services. In a heavily competitive market, real estate professionals are always striving to improve their marketing efforts to connect with the highest number of people possible. The more people that you can get to your website, the more inquiries you are likely to receive. Here are a few tips on how to improve your real estate marketing strategy in 2019. 

Invest in your real estate website

How would you rate the effectiveness of your real estate website? It is important that your website is fully responsive and is compatible with all digital platforms. You don’t want potential clients not to be able to access your site quickly or on a particular device. 

Use Google Business 

This is a widely underutilized platform that can be used to enhance your online presence. Be sure that you include details like your work hours, a description of your services, company logo, as well as photos. 

Increase your social media following 

Social media has become a large part of digital marketing. Real estate professionals who want to extend their reach using social media should consider the kinds of content they are posting on their social media channels. You want to post useful content about the types of topics and questions people are looking up using search engines. Another step you can take would be to add large social media sharing buttons to encourage people to share your content with their followers.

Use relevant keywords 

Do not underestimate the power of keywords in 2019. By using local keywords and phrases, search engines will push your pages towards the top of search results. There are several tools available online to help you identify what people are searching for in your area.

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Many home sellers are hesitant to hire a real estate agent because they do not see the value in it. This is especially the case for first-time homebuyers who are under the assumption that real estate agents are only concerned about closing the deal and nothing else. This belief prevents them from seeking out a professional in the industry to help them find a home that checks off boxes from their wish list. Here are a few risks that come into play when you purchase a home without using an agent.  


Real estate laws and regulations differ from one area to the next. Homebuyers need to be clear on the legalities when it comes to purchasing a home and how to correctly fill out all paperwork. The best way to protect yourself from making any legal mistakes during the homebuying process is to have an agent by your side the whole time to help you stay on track. 


It can difficult to determine the true value of a home unless you have experience working in real estate. So many homebuyers who do not use an agent wind up overpaying for a home because they overestimated the value of a property. An agent who understands the market will be able to advise you against homes that they feel are bad deals. 


Real estate agents have negotiating skills that the average person does not. This is because they do it so often because it is a significant part of their job. Also, real estate agents have more knowledge of the local market and the factors that affect the values of homes. It is also likely you are going to be negotiating against the seller's agent who likely has far more negotiating experience than you.

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The home inspection is one of the most critical steps of the home buying process. However, many homebuyers skip it to move forward with their offer on a home. In many cases, the individuals who skip the home inspection ultimately regretting it later on when they uncover issues with the property. Continue reading to discover a few reasons why the home inspection is such an integral part of the home buying process.


Safety should be a top priority when you are purchasing a property. You may be surprised at how many issues are uncovered through a home inspection. A home inspection can often reveal safety issues within a home such as mold, carbon dioxide, and radon. This reason alone is arguably one of the most important reasons to invest in a home inspection.


By having a home inspection report in your back pocket, you will have an important negotiation tool as a homebuyer. You can use your inspection report to request a price reduction to make up for issues, or to ask the seller for repairs. If you want to land the best deal possible, a home inspection will help to reduce the likelihood of unforeseen expenses after you close on the home. 


Even if you are set on a home, a home inspection may make you rethink your decision to submit an offer. After calculating what you will need to pay for repairs, you may realize that it does not make sense financially. Even if the home still fits your price range, you may not want to deal with repairs like cracks in walls or water leaks. In many cases, a home inspection report allows people to realize that a “move-in-ready” home is not as move-in-ready as they initially thought.

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