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Real estate is one of the most competitive industries today. As such, agents are always vying for more leads through various marketing campaigns and strategies. One of the best ways to attract more buying and selling prospects is through social media marketing. Keep reading and discover a few important points that real estate agents need to know about social media marketing in 2019.

Rely on Instagram 

Agents need to understand the significance of Instagram in the world today. It is without a doubt one of the best platforms available for sharing content. Instagram is exceptionally user-friendly and is one of the best for generating new leads. By posting pictures and short videos, realtors can showcase listings from their mobile devices in just a matter of minutes.

Don’t forget about Facebook

When most people think about social media, Facebook is one of the first things that comes to minds. While it is the oldest of the social media giants, real estate agents should not sleep on this platform. This social media platform continues to be one of the best places to share content and generate engagement. In addition to promoting property listings, real estate agents can use Facebook to post about local news and community events.

Use hashtags to increase discoverability

Hashtags have been used by users for years to promote social media posts. While many people argue that hashtags make a post look spammy, if used correctly, they can be used to increase discovery on social media. This is because the right hashtags can make it easier for some buyers and homeowners to find your business online.

Seek out testimonials

What better way to convince potential buyers and sellers online that they should work with you than providing them with written testimonials from your previous customers? Don’t be afraid to reach out to people who you have worked with and see if they would be willing to write a review for your company page. Testimonials are great because people like having some reassurance they are working with a reputable individual.

Use social media metrics to tweak strategies

Social media metrics can be used to see which social media strategies are generating results and which ones need to be modified. Metrics will show the levels of engagement across the agent's social media platforms. This insightful information will steer a user in the right direction with their future social media campaigns.

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